My name is Helen P. Spetkoff
and I am a Writer and Debuting Novelist
with an academic education in Philosophy
and Psychology.
My areas of literary exploration are Family, Cultural Backgrounds, and Fine Art.
I hold a degree in Philosophy, as well as advanced coursework in Social Psychology, with formal training in Rhetorics, Aesthetics, Critical thinking, and Behaviourism. I posses extensive knowledge in Marketing and a comprehensive understanding of creative communication processes, utilising powerful techniques in accordance with the highest standards.
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"All Communication Must Lead to Change"
Aristotle
EXPERIENCE
2019 - 2022
PACE GALLERY, NEW YORK
Communications Specialist
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Developed a communication strategy that led to a 20% increase in annual visitors, utilising targeted campaigns, inspiring content, and strategic collaborations with influencers.
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Supported a fundraising campaign that raised $2 million from corporate and private donors. This achievement was made possible through persuasive materials, cultivating relationships with donors, and organising exclusive events to support gallery exhibitions.
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Developed a press communication system that resulted in a 30% increase in media coverage, by cultivating relationships with media contacts and facilitating interviews with famous artists.
2018 - 2019
Communications Assistant
CHRISTIE'S AUCTION HOUSE, NEW YORK
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Increased social media user engagement by 50% through compelling multimedia content, including news, posts, stories, infographics, and sales information.
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Developed over 50 special sales-focused PPT presentations, resulting in a broader audience and increased sales for future auctions.
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Assisted in the execution of a national marketing campaign by leveraging digital platforms and partnering with luxury publications.
2016 - 2018
HUMANITAS PUBLISHING, BUCHAREST
Communications Associate
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Organised a successful launch with 500 attendees through meticulous planning, strong promotion, and leveraging online platforms. The event resulted in a significant increase in book sales.
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Developed an email marketing campaign that led to a 20% increase in book orders by segmenting the audience based on preferences and providing personalised recommendations.
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Wrote, edited, and formatted over 100 online articles, resulting in a 65% increase in web traffic.
AUXILARY EXPERIENCE
2019 - 2022
Startup Digital Gallery Project
ATELIER 162, LONDON
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Implemented a personal project that originated at the intersection of exceptional art and cutting-edge digital marketing. The project aimed to promote artworks that adhere to academic criteria, aesthetic conventions, and intellectual themes.
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Enhanced leadership, project management, marketing, and market research skills.
SKILLS
Storytelling
Critical Thinking
Aesthetic theory
Persuasion
Public Speaking
Strategic Thinking
Research & Analysis
Digital Marketing
Interdisciplinary knowledge
People Skills
EXPERTISE
Communications
Journalism
Creative Direction
Creative Writing
EDUCATION
2020-2021
Master's Degree
Art History & Art World Practice
Christie's Education
2017-2019
Analytic Philosophy
Master's Degree
University of Bucharest
2013-2016
Bachelor's Degree
Philosophy
University of Bucharest
CERTIFICATIONS
2022
Behaviourism and Mass Communication
Harvard University
2021
Digital Marketing; Writing for Marketing
Columbia University
2021
Social Psychology of Mass Communication
Harvard University
2020
Selling Ideas: How to Influence Others
University of Pennsylvania